RESEARCH INTERESTS

•Information Systems

•Knowledge Management

•E-commerce

COURSES

•Information Systems Models and Methods (Graduate)

•Information Science Research Methods (Graduate)

•Information Resource Planning (Graduate)

•Information Management Research Frontiers (Graduate)

•Survey Method and Statistical Analysis (Undergraduate)

•Principles of Economics (Undergraduate)

•Financial Management (Undergraduate)

PUBLICATIONS

Journal Papers (International)

•Sun, Y., Wang, N.*, Shen, X-L, and Zhang X. (2015) "Location Information Disclosure in Location-Based Social Networking Services: Privacy Calculus, Benefit Structure, and Gender Difference," Computers in Human Behavior (52), pp. 278-292.

•Zhang, X., Gao, Y., Yan, X., de Pablos, P., Sun, Y., and Cao, X. (2015) "From e-Learning to Social-Learning: Mapping Development of Studies on Social Media-Supported Knowledge Management," Computers in Human Behavior, Forthcoming.

•Sun, Y.*, Wang, N., Yin, C., and Zhang, X. (2015) "Motivators, Effort and Performance in Crowdsourcing Marketplaces: A Nonlinear Analysis," International Journal of Information Management (35:3), pp. 267-276.

•Zhang, X.*, Zhang, H., de Pablos, P., and Sun, Y. (2014) "Challenges and Foresights of Global Virtual Worlds Markets," Journal of Global Information Technology Management (17:2), pp. 69-73.

•Sun, Y., Shen, X.*, Wang, N. (2014) "Understanding the Role of Consistency during Web – Mobile Service Transition: Dimensions and Boundary Conditions," International Journal of Information Management (34:4), pp. 465-473.

•Sun, Y., Fang, Y.*, and Lim, K.H. (2014) "Understanding Knowledge Contributors’ Satisfaction in Transactional Virtual Communities: A Cost-Benefit Tradeoff Perspective," Information & Management (51:4), pp. 441-450.

•Zhang, X.*, de Pablos, P., Wang, X.*, Wang, W., Sun, Y., and She, J. (2014) "Understanding Users’ Continuous Adoption of 3D Social Virtual World in China: A Comparative Case Study," Computers in Human Behavior (35), pp. 578-585.

•Sun, Y., Wang, N.*, Guo, X., Peng, Z. (2013) "Understanding the Acceptance of Mobile Health Services: A Comparison and Integration of Alternative Models," Journal of Electronic Commerce Research (14:2), pp. 183-200.

•Shen, X., Sun, Y.*, Wang, N. (2013) "Recommendations from Friends Anytime and Anywhere: Toward a Model of Contextual Offer and Consumption Values," CyberPsychology, Behavior and Social Networking (16:5), pp. 349-356.

•Wang, N., Shen, X.*, Sun, Y. (2013) "Transition of Electronic Word-of-Mouth Services from Web to Mobile Context: A Trust Transfer Perspective," Decision Support Systems (54:3), pp. 1394-1403.

•Guo, X., Sun, Y.*, Wang, N., Peng, Z., Yan, Z. (2013) "The Dark Side of Elderly Acceptance of Preventive Mobile Health Services in China," Electronic Markets (23:1), pp. 49-61.

•Sun, Y.*, Lim, K.H., and Peng, Z. (2013) "Solving the Distinctiveness – Blindness Debate: A Unified Model for Understanding Banner Processing," Journal of the Association for Information Systems (14:2), pp. 49-71.

•Shen, X., Wang, N.*, Sun, Y., Xiang, L. (2013) "Unleash the Power of Mobile Word-of-Mouth: An Empirical Study of System and Information Characteristics in Ubiquitous Decision Making," Online Information Review (37:1), pp. 42-60.

•Sun, Y., Fang, Y., Lim, K.H., and Straub, D.* (2012) "User Satisfaction with Information Technology Service Delivery: A Social Capital Perspective," Information Systems Research (23:4), pp. 1195-1211.

•Sun, Y.*, Fang, Y., and Lim, K. H. (2012) "Understanding Sustained Participation in Transactional Virtual Communities," Decision Support Systems (53:1), pp. 12-22.

•Sun, Y., Wang, N.*, and Peng, Z. (2011) "Working for One Penny: Understanding Why People Would Like to Participate in Online Tasks with Low Payment," Computers in Human Behavior (27:2), pp. 1033-1041.

•Sun, Y., Lim, K.H., Jiang, C.*, Peng, Z., and Chen, X. (2010) "Do Males and Females Think in the Same Way? An Empirical Investigation on the Gender Differences in Web Advertising Evaluation," Computers in Human Behavior (26:6), pp. 1614-1624.

Conference Papers (International)

•Sun, Y., Zhao, Y., Jia, S., and Zheng, D. "Understanding the Antecedents of Mobile Game Addiction: The Roles of Perceived Visibility, Perceived Enjoyment and Flow," The Nineteenth Pacific Asia Conference on Information Systems (PACIS2015), Singapore, July 6-10, 2015.

•Jin, W., and Sun, Y. "Understanding the Antecedents of Virtual Product Purchases in MMORPG: An Integrative Perspective of Social Presence and User Engagement," The Nineteenth Pacific Asia Conference on Information Systems (PACIS2015), Singapore, July 6-10, 2015.

•Zhan, L., Wang, N., Shen, X-L, and Sun, Y. "Knowledge Quality of Collaborative Editing in Wikipedia: An Integrative Perspective of Social Capital and Team Conflict," The Nineteenth Pacific Asia Conference on Information Systems (PACIS2015), Singapore, July 6-10, 2015.

•Zhang, X., Gao, Y., Chen, H., and Sun, Y., and Pablos, P. "Enhancing Creativity or Wasting Time? The Mediating Role of Adaptability on Social Media - Job Performance Relationship," The Nineteenth Pacific Asia Conference on Information Systems (PACIS2015), Singapore, July 6-10, 2015.

•Shen, X-L, Gan, W., and Sun, Y. "An Empirical Investigation of Knowledge Withholding in Virtual Community," The Nineteenth Pacific Asia Conference on Information Systems (PACIS2015), Singapore, July 6-10, 2015.

•Shen, X-L, Ma, S., Sun, Y. "Understanding Users’ Acceptance of Competitive Social Media: A Relative Model," The Nineteenth Pacific Asia Conference on Information Systems (PACIS2015), Singapore, July 6-10, 2015.

•Sun, Y., Peng, Z., Lim, K., and Wang, M. "Norm of Reciprocity, Reciprocal Relationships, and Reciprocal Benefits: A Revisit of the Role of Reciprocity in Knowledge Sharing," The Thirty Fifth International Conference on Information Systems (ICIS2014), Auckland, New Zealand, December 14-17, 2014.

•Sun, Y., Wang, N., and Shen, X., "Perceived Benefits, Privacy Risks, and Perceived Justice in Location Information Disclosure: A Moderated Mediation Analysis," The Eighteenth Pacific Asia Conference on Information Systems (PACIS2014), Chengdu, China, June 24-28, 2014.

•Peng, Z., Sun, Y*, and Guo, X. "Antecedents of Employees’ Extended Use of Enterprise Systems: A Proactive Behavior Perspective,” The Eighteenth Pacific Asia Conference on Information Systems (PACIS2014), Chengdu, China, June 24-28, 2014.

•Xu, Y., Sun, Y., Ma, J., and Liu, O. "Understanding Users’ Satisfaction with Social Learning Network," The Eighteenth Pacific Asia Conference on Information Systems (PACIS2014), Chengdu, China, June 24-28, 2014.

•Sun, Y., Shen, X., Wang, N. "Dealing with the Web – Mobile Services Transition: The Role of Operational Consistency," The Seventeenth Pacific Asia Conference on Information Systems (PACIS2013), Jeju Island, Korea, June 18-22, 2013. (CPCI-SSH)

•Sun, Y., Lim, K. H., and Fang, Y. "Do Facts Speak Louder than Words? Exploring and Comparing the Impacts of Different Sources of Punishment Perceptions," The Seventeenth Pacific Asia Conference on Information Systems (PACIS2013), Jeju Island, Korea, June 18-22, 2013. (CPCI-SSH)

•Guo, X., Sun, Y., Yuan, J., Yan, Z., Wang, N. "Privacy – Personalization Paradox in Adoption of Mobile Health Service: The Mediating Role of Trust," The Sixteenth Pacific Asia Conference on Information Systems (PACIS2012), Hochiminh City, Vietnam, July 11-15, 2012.

•Sun, Y., Wang, N., Yin, C., Che, T. "Investigating the Non-Linear Relationships in the Expectancy Theory: The Case of Crowdsourcing Marketplace," The Eighteenth Americas Conference on Information Systems (AMCIS2012), Seattle, Washington, August 9-11, 2012.

•Yin, C., Sun, Y., Lim, K. H., Zhao, D. "A Technology – Individual Contingency Perspective of Mobile Technostress: The Moderating Role of Personality, " The Eighteenth Americas Conference on Information Systems (AMCIS2012), Seattle, Washington, August 9-11, 2012.

•Peng, Z., Sun, Y., Jiang, C., Yin, C. "Absorptive Capacity and Firm Competitive Advantages: An Explorative Study on the Role of Supply Chain Management Systems," 2011 International Conference on Engineering and Business Management, Wuhan, China, 2011 (ISTP Indexed)

•Sun, Y., Fang, Y., Lim, K.H. "Understanding Sustained Participation in Transactional Virtual Communities," The Thirty First International Conference on Information Systems (ICIS2010), Saint Louis, Missouri, USA, 2010.

•Sun, Y., Lim, K.H., Fang, Y., and Chen, X. "Understanding Satisfaction of Knowledge Contributors in Transactional Virtual Communities from a Cost-Benefit Tradeoff Perspective," The Fourteenth Pacific Asia Conference on Information Systems (PACIS2010), Taipei, Taiwan, China, 2010.

•Jiang, C., Lim, K. H., and Sun, Y. "Exploring Effective Advertising Strategies: The Roles of Formats, Content Relevance and Shopping Tasks on AD Recognition," The Thirtieth International Conference on Information Systems (ICIS2009), Phoenix, Arizona, U.S.A, 2009.

•Sun, Y., Xu, Y., Wang, S., Chen, X. "How to Advertise Appropriately on the World Wide Web? A Multi-Congruity Analysis Approach," The Thirteenth Pacific Asia Conference on Information Systems (PACIS2009), Hyderabad, India, 2009.

•Xu, Y., Ma, J., Sun, Y., Hao, J., Sun, Y., and Zhao, D. "Using Social Network Analysis as a Strategy for e-Commerce Recommendation," The Thirteenth Pacific Asia Conference on Information Systems (PACIS2009), Hyderabad, India, 2009.

•Jiang, C., Lim, K. H., Sun, Y., and Peng, Z. "Does Content Relevance Lead to Positive Attitude toward Websites? Exploring the Role of Flow and Goal Specificity," The Fifteenth Americas Conference on Information Systems (AMCIS2009), San Francisco, California, 2009.

•Sun, Y., Lim, K.H., Peng, Z., Jiang, C., and Chen, X. "Why and When will Banner Blindness Occur? An Analysis Based on the Dual Processing Theory," The Fourteenth Americas Conference on Information Systems (AMCIS2008), Toronto, ON, Canada, 2008.

Others

•A. Bhattacherjee, X.L. Shen and Y. Sun, Social Science Research: Principles, Methods, and Practices (Second Edition, Chinese Version), Global Text Project, 2012.

•Sun, Y., and Wang, N. (2012) "Trust in Online Shopping Behavior," Encyclopedia of Cyber Behavior, Yan, Z (ed.), IGI Global, pp. 456-465.

AWARDS AND HONORS

•Luojia Young Scholar, Wuhan University, 2013.

EDITORIAL BOARDS

•Journal of Electronic Commerce Research

MEMBERSHIPS, CERTIFICATIONS

•Member of the Association for Information Systems (AIS)